ブランド初となるPOPUP STOREの開催
「想いをカタチに。」をコンセプトにレザーギフトを展開してきたYukarienは、これまでオンラインを中心に商品を提供してきました。しかし、「実際に革の質感を見て選びたい」「カラーを比較しながら購入したい」「ギフト選びそのものを楽しみたい」といった顧客の声に応えるため、ブランド初のPOPUP STOREの開催を決定いたしました。オンラインでは伝えきれないYukarienの世界観を、実際に感じられる空間が用意されています。
人気商品を実際に見て、触れて選べる
今回のPOPUP STOREでは、Yukarienで人気のレザーアイテムを実際に手に取ってご覧いただけます。
展示される主なアイテムは以下の通りです。
ペアキーリング
アイフォンケース
リップケース
その他人気レザーアイテム
革の質感やカラーを比較しながら、大切な人へのギフトや自分へのご褒美にぴったりのアイテムを選べる機会となります。
POPUP限定コンテンツも充実
ご来場者が楽しめる限定コンテンツも用意されています。
with you. Keyring カスタム体験
人気の「with you. Keyring」を、その場でお好きなカラーやチャームを組み合わせてカスタマイズできます。完成したキーリングは当日持ち帰り可能で、特別なアイテムとして楽しめます。
購入者限定プレゼント
商品を購入した方には、お好きなカラーを選べるミニキャンドルがプレゼントされます。Yukarienらしいカラーリングで用意された、POPUP限定のノベルティです。（数量限定のため、なくなり次第終了となります。）
来場者全員プレゼント
ご来場者全員に、想いに合わせてお好きなカラーを選べるメッセージカードがプレゼントされます。カードは会場内のメッセージウォールに貼ることができ、ご来場者と共に一つのアートを完成させる参加型コンテンツとして楽しめます。Yukarienが大切にする「想いをカタに」というブランドコンセプトを、会場全体で感じられる特別な企画です。
開催概要
| 項目 | 内容 Yukarien is holding its first POPUP STORE in Harajuku Cat Street from August 12 (Wednesday) to August 16 (Sunday), 2026. This 5-day event offers a unique opportunity to experience the brand’s world firsthand, touching and selecting popular leather gifts. Special benefits for purchasers and interactive content for all visitors will be available.
Yukarien’s First POPUP STORE
Yukarien, a leather gift brand operating under the concept of “Giving Form to Feelings,” has primarily offered its products through online channels. However, in response to customer feedback such as “I want to see and choose the texture of the leather in person,” “I want to compare colors before purchasing,” and “I want to enjoy the gift-selection process itself,” the brand decided to host its first POPUP STORE. This event provides a space where visitors can truly feel the Yukarien world, which is difficult to convey online.
See, Touch, and Choose Popular Products
At the POPUP, visitors can view Yukarien’s popular leather items in person.
Items available include:
Pair keyrings
iPhone cases
Lip cases
Other popular leather items
This offers an opportunity to compare leather textures and colors, helping you choose the perfect gift for a loved one or a special reward for yourself.
Exclusive POPUP Content Available
This POPUP features exclusive content designed for all visitors to enjoy.
“with you. Keyring” Customization Experience
Visitors can customize Yukarien’s popular “with you. Keyring” on the spot, combining their favorite colors and charms. The completed keyring can be taken home the same day, making it a perfect gift or a unique personal item.
Limited-Time Gift for Purchasers
Customers who purchase items will receive a mini candle in their choice of color. This is a POPUP-exclusive novelty, available in Yukarien’s signature color palette. (Quantities are limited and will be available while supplies last.)
Gift for All Visitors
All visitors will receive a message card, available in their choice of color to match their sentiments. These cards can be placed on the message wall within the venue, allowing visitors to collectively complete a piece of art. This interactive content embodies Yukarien’s core concept of “Giving Form to Feelings,” creating a special experience that resonates throughout the venue.
Event Details
Event Name: Yukarien Summer 2026 in Harajuku
Dates: August 12 (Wednesday) – August 16 (Sunday), 2026
August 12 (Wednesday) is a pre-opening exclusively for press, creators, and invited guests. General public wishing to attend on this day must apply for advance reservations, which began on July 2 (Thursday) via Yukarien’s official Instagram. Please note that in case of numerous applications, a lottery may be conducted.
From August 13 (Thursday) to August 16 (Sunday), free entry is available without reservation.
Location: INO5 2F, 6-14-6 Jingumae, Shibuya-ku, Tokyo (Harajuku Cat Street)
Hours: 11:00 – 20:00
Admission: Free
Sales Channels & Official SNS
Official Website: https://yukarien.official.ec/
Official Instagram: https://www.instagram.com/yukarien_official.jp/
Yukarien aims to provide not just products, but also the special moments surrounding them—the time spent choosing colors while thinking of someone, the instant of holding a gift, and the anticipation of the day it will be given. All these moments are considered precious memories. This POPUP provides a space where visitors can enjoy the brand’s world and the act of giving feelings, which cannot be fully conveyed online. The brand looks forward to welcoming many visitors.
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